Banque Nationale de Paris introduces itself to the public in Paris in 1996

1966

BNP Paribas Historical Collections

Themes:

  • Banks & Financial Institutions
  • Communication & Advertising
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After the 4 May 1966 announcement of the merger between Banque Nationale du Commerce et de l’Industrie (BNCI) and Comptoir National d’Escompte de Paris (CNEP), Banque Nationale de Paris (BNP) has to quickly familiarise the public with its name, logo and expertise. Consequently, the new institution develops its visual identity and, beginning in July 1966, invests the strategic public places in Paris, the suburbs and the provinces. Posters, promoting the BNP logo and its full name, covered the advertising panels on the main thoroughfares and train stations.

This poster, displayed in a Paris train station, emphasizes the BNP logo. The bank’s full name is also shown in a thinner font.

These actions quickly bore fruit since as early as 1971, reputation studies showed that the BNP is as well known as its main competitors.

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Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas