BNCI, the youngest major bank

1964


This advertising poster, distributed around 1964, highlights the capacity to innovate of the Banque Nationale pour le Commerce et l’Industrie (BNCI). Two photos of the facade and interior of its new Gobelins branch in Paris underline its modern format: brighter lighting, elegant and refined setting, a physically delineated customer waiting area and more open display window.
30 years after its creation, BNCI skilfully turns towards a modern bank. Offer better customer reception and always do a better job of meeting customer needs are two essential priorities for the bank. In the 1960s, it transformed these areas along these lines and multiplied the bank branches in the Paris region to support the urban development.
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