BNP Paribas presents: the incredible Mrs. Net in “I consult my accounts for free”

2006

BNP Paribas Historical Collections - Rights Reserved: TBWA

Themes:

  • Banks & Financial Institutions
  • Communication & Advertising
  • Innovation
  • Products & Services
Document

This poster by BNP Paribas presents Mrs. Net, a robot fitted with a screen that customers can use to consult their accounts for free. This publicity also shows the name of the Bnpparibas.Net Group’s remote banking currency swap, which in 2003 replaced the former BNP Net, launched in 1997 by BNP.

 

In 2006 BNP Paribas’ remote banking portal, Bnpparibas.net, passed the one million monthly users milestone, whereas in 2003 it counted 300,000 users per month. In barely four years, this currency swap really took off, becoming the unique entry point on the web for the Group’s customers. If access to BNP Net and Bnpparibas.net was payable, starting in 2006 the bank adapted to the market by establishing free online consultation of accounts. Only transactional operations – transfers, stop payments, stock market transactions – were charged.

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Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas