“Come on in, you will be struck by our services” : BNP, sponsor of Roland-Garros

1991

BNP Paribas Historical Collections

Themes:

  • Banks & Financial Institutions
  • Communication & Advertising
  • Sponsoring & Corporate Philanthropy
Document

If, since 1973, the BNP asserts its presence at each edition of the Roland-Garros international tennis tournament with its logo on the tournaments advertising tarps, new sponsors mark their brand on the courts.

Consequently, in 1991 the BNP decides to strengthen the visibility of its partnership by developing an advertising campaign with off-beat slogans and an allusion to the world of tennis. The poster “Come on in, you will be struck by our services” reflects the humoristic and somewhat provocative tone adopted for this advertising campaign.

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The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

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Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas