Coming soon… Banque Nationale de Paris

1966

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  • Banks & Financial Institutions
  • Communication & Advertising
  • Innovation
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After the surprise announcement, on 4 May 1966, of the creation of the Banque Nationale de Paris (BNP) through the merger of the Banque Nationale pour le Commerce et l’Industrie (BNCI) and the Comptoir National d’Escompte de Paris (CNEP), a press campaign prepared the merger of the two institutions.
Here is the press release that was distributed in the magazines Paris Match and Jours de France to explain the stakes of this project. The name of the new company, Banque Nationale de Paris, crowns the top of the page in black capital letters. “Provide the public a broader and more complete range of services” and “create an institution sized for the European Common Market,” are the goals set out in the public announcement. The choice of the colours blue, white and red echo the national character of the 2 merged institutions and that of the new bank.

 

The first large-scale merger in French banking

4 May1966. The Minister of Finance announces in a press release “the merger of the BNCI and the CNEP.” The merger occurred in a context of bank concentration initiated by Michel Debré, Minister of Finance. The objective? “Strengthen the structure of the major banks to develop their ability to act in the area of domestic and international credit.” According to Michel Debré, the scope and objectives of this merger are summarised in the choice of the name, “Banque Nationale de Paris.” The term bank is more modern than “Comptoir,” “Escompte” and “Commerce et Industrie,” too dated or too specialised. The term national marks its scope and “Paris” refers to the prestige of the capital. Pierre Ledoux and Henri Bizot, respectively the former chairman of CNEP and former managing director of BNCI, set out to create a new bank and not the sum of 2 banks. The new institution became the leading French bank, second in Europe and seventh in terms of balance sheet. It took three years for this merger to become a success.

 

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The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

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