“T’as pas deux balles?” BNP, sponsor of Roland-Garros

1991


If, since 1973, the BNP asserts its presence at each edition of the Roland-Garros international tennis tournament with its logo on the tournaments advertising tarps, other sponsors make a place for themselves on the courts.

Consequently, in 1991 the BNP decides to strengthen the visibility of its partnership by developing an advertising campaign with off-beat slogans and an allusion to the world of tennis. This poster presents a ball boy hiding two tennis balls in his back and a provocative allusion, “T’as pas deux balles – do you have two balls?” The tennis bank seeks to strike people’s thoughts.

 

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Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas