The Cetelem branch in Kremlin-Bicêtre, Paris suburb

1972


This photo shows the facade of the Cetelem branch in Kremlin-Bicêtre in 1972, in the Paris suburbs. Commercial slogans as well as the business hours are displayed at the entrance.

 

Cetelem or the Compagnie pour le Financement des Equipements Electroménagers was founded in 1953 from the desire of Jacques de Fouchier, a visionary entrepreneur, to facilitate French people’s accession to modern comforts through consumer credit. In after war France, the needs for household appliances were substantial. In 1952, only 7% of the families had refrigerators and washing machines. Consequently, Jacques de Fouchier established a new in-store credit system, which instituted a tripartite relationship between the consumer, the retailer and Cetelem.
The formula was highly successful and Cetelem became the largest consumer credit institution in France in barely 10 years. The decentralisation of Cetelem made it possible to establish 13 regional divisions from 1963 to 1970.

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Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
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