The mobile banking vans of the Banque Nationale pour le Commerce et l’Industrie set up in the Tour de France headquarters in Metz (France)

1955

Themes:

  • Banks & Financial Institutions
  • Communication & Advertising
  • Sponsoring & Corporate Philanthropy
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The Banque Nationale pour le Commerce et l’Industrie (BNCI) was the first bank to sponsor the Tour de France. In the middle of the 1950s, a problem arose on the Tour: the Caravan arrives after the bank offices close and leaves before they open. To overcome this break in service, the BNCI embarked on the routes of the sporting event.
This photo from 1955 shows the Tour de France headquarters at its 4th stage in Metz. For its first participation in the Tour de France, the Banque Nationale pour le Commerce et l’Industrie assigned 2 mobile banking vans personalised with its logo and its name. The two vehicles park in a street in METZ, near the Tour headquarters.

The BNCI in the service of the “followers” of the Tour de France
In order to simplify the daily routine of the Tour de France followers – officials, journalists, advertisers, technical directors and racers – the BNCI has established a mobile bank branch system that enables it to provide banking services in each stage town. The principle? Before each stage arrival, the bank employees collect funds from the local office of the BNCI and man their bank counter from 4:30 pm to 8:30 pm. Cashing, payments, currency sales and foreign currency exchanges are some of the many operations they perform for the Tour de France village.
This innovative partnership was an opportunity for the BNCI to associate its image with that of a powerful social event and like this to make itself known with the general public. As such, from 1955 to 1967, the bank was involved with each edition of the Tour de France. And, after a 5 year hiatus, in 1973 the Banque Nationale de Paris (BNP) took its place again as the “Tour Bank.” And it remained the Tour bank until 1987. If the BNP Paribas Group has been associated with Tennis since 1973, the roots of its involvement as a sponsor go farther back.

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The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

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Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
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