The services of the BNP at your service: married woman’s account

1967


This advertising page of the BNP, published in 1967, highlights the hands of a woman sliding a chequebook in her handbag. It fits into the context of its press campaign built around its range of services: chequeing account, current account, special savings account, married woman’s account, etc. The message addressing women specifically clearly reflects the law of 13 July 1965 concerning marital regimes, which allowed married women to open an account without the authorisation of their husband.

Women: customers like anyone else
If before 1965, the Banque Nationale pour le Commerce et l’Industrie (BNCI) had published a small pedagogical booklet for women concerning money questions, this was the first time the bank directly addressed the female clientele. This advertising foreshadows the national press campaign the BNP ran in 1968 aimed at the female public. This document also reflects the BNCI’s offensive sales culture that the BNP inherited.

Close

Contact us / Send us a document

This website has a cultural and historical purpose; it is not intended to deal with trade and banking relationship issues which will not be processed.

If you have a document, a photo, a story about BNP Paribas history and want to share it, please do not hesitate to share it there.

In transmitting this document, you certify to own it and to hold the property rights needed for their use. You authorize BNP Paribas to use it on the website Source of History.

Thank you for indicate the origin of the documents and give us any information you consider relevant to its understanding.

Close

Suscribe to Well of History's newsletter

The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

Close

Files download

I undertake to make private use of the contents downloaded from the website

OK
Close

You have added an item to your selection.

You can find your saved contents in the “My space” section, which can be accessed at the top right of any page of the website.

My space English A+ A-

To find this content on your next visit, you need to create an account from this section, by clicking on:

Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas