To each his own card, BNP

1983-1987

BNP Paribas Historical Collections - Copyright Ecom/Univas

Themes:

  • Banks & Financial Institutions
  • Innovation
  • Products & Services
Document

This BNP advertising poster shows the inside of a wallet with 4 different Carte Bleue bankcards: an international Carte Bleue, a national Carte Bleue, a (youth) Carte Jeans and a “Service B” Carte Bronze personalised with the BNP name.

 

Here the bank is promoting its varied range of bankcards. Launched in France in 1967, the Carte Bleue bankcard took slightly more than 10 years to become a common payment method. Shunned by merchants initially due to its cost, the competition with cheques and cash, and perceived as a luxury product, the CB bankcard began to breakthrough from the 1980s. Its growth was closely related to the rollout in 1981 of automatic teller machines (ATM), which let customers consult their account balances and the history of the last 10 transactions or even to receive bank messages.

These were attractive services that automatic teller machines (ATM), simple cash machines, had not previously offered. ATMs guarantee ease and security of use: the card’s validity is verified at each transaction. The bank installed its first machines in Aix-en- Provence, Marseille and Paris. It also completed its system by launching the “Service B” Bronze Card in 1983, a bankcard the let customers perform multiple operations on BNP’s ATMs.

Furthermore, the modernisation of the French telephone network accelerated spectacularly the calls to payment authorisation centres, which made the CB bankcard system more efficient.

Go further : Patricia Kapferer et Tristan Gaston-Breton, Carte bleue – la petite carte qui change la vie, Le cherche-midi, 2004

Close

Contact us / Send us a document

The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

This website has a cultural and historical purpose; it is not intended to deal with trade and banking relationship issues which will not be processed.
If you have a document, a photo, a story about BNP Paribas history and want to share it, please do not hesitate to share it there.
In transmitting this document, you certify to own it and to hold the property rights needed for their use. You authorize BNP Paribas to use it on the website Source of History.
Thank you for indicate the origin of the documents and give us any information you consider relevant to its understanding.

Close

Suscribe to Well of History's newsletter

The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

Close

Files download

I undertake to make private use of the contents downloaded from the website

OK
Close

You have added an item to your selection.

You can find your saved contents in the “My space” section, which can be accessed at the top right of any page of the website.

My space English A+ A-

To find this content on your next visit, you need to create an account from this section, by clicking on:

Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas