Your cash is safer in a CNEP chequeing account than in your coat pocket…


For the main deposit banks like the Banque Nationale pour le Commerce et l’Industrie (BNCI) or the Comptoir National d’Escompte de Paris (CNEP), the 1960s mark the discovery of individual customers.

With the rise in wage-earners in France, followed by the monthly payment of salaries, employees are increasingly paid by cheque or direct deposit. This context encourages the CNEP in particular to launch major advertising campaigns in favour of cheques and payment facilities.
This poster is part of a CNEP advertising campaign promoting chequeing accounts. Its concept? Show the general public that just one place guarantees the safety of their cash: the chequeing account. The bank illustrates this idea with several situations of forgetting one’s wallet: in a bar, on a café terrace, etc.


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Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
of BNP Paribas