How BNP Paribas has built its visual identity? [VIDEO]

1848-...

BNP Paribas branch located 2 avenue de l'Opéra in Paris, reflect of the Garnier Opera on the taking flight symbol,circa 2001-2018, © BNP Paribas Historical archives - ref 1Fi743


Few days after its creation in May 2000, BNP Paribas unveiled its new emblem and signature to the general public on the occasion of the French Open (Roland- Garros). The taking flight symbol on a green background and the engaging promise “the bank for a changing world” are enthroned on the famous Parisian stadium banners at the end of the courts. Reflecting the Group’s ambitions and positioning, this strong visual identity is in line with almost two centuries of banking communication. From the pioneers of the 19th century to the present day, (re)discover the major stages that preceded the birth and influence of the BNP Paribas brand.

 

The BNP Paribas logo odyssey

March 2020

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    Well of History

    Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
    Jean Lemierre Jean Lemierre,
    Chairman
    of BNP Paribas