Roland-Garros and BNP Paribas, a win-win partnership

1932-...

The parade of the ball boys for the 25th anniversary of the partnership (1998) - BNP Paribas Historical Collections


As tennis enthusiasts all know, BNP Paribas is an emblematic partner of Roland-Garros. The group now supports professional tennis in numerous competitions, locally and internationally. But the Roland-Garros connection started in 1973 and has never been interrupted.

 

Tennis courts and tennis courses

Good stories often start in a discreet manner. This was the case with BNP Paribas and tennis. In 1932, the Banque Nationale pour le Commerce et l’Industrie (BNCI), formerly the BNP, was established. In the same year, Henri Cochet, one of the “musketeers”, won his fourth and last victory at Roland-Garros. More than ten years later, the champion was regularly giving tennis lessons to BNCI employees at the holiday camp and training centre in Louveciennes. This experience announced a long partnership between the bank and tennis.

The French tennis star player, Henri Cochet, giving a lesson to the BNCI’s employees at Louveciennes (France) in 1960 – BNP Paribas Historical archives

The French tennis star player, Henri Cochet, giving a lesson to the BNCI’s employees at Louveciennes (France) in 1960 – BNP Paribas Historical archives

 

Financial support

The official partnership between Roland-Garros and the Banque Nationale de Paris (BNP) started thirty years later in 1973. The French Tennis Federation had its bank account at the Auteuil branch of the BNP and its Chairman Philippe Chatrier wanted to build loggia over the centre court at Roland-Garros. The bank agreed to finance the works. In return, the famous banners at the end of the courts bear the name of the BNP. A BNP automatic teller machine was also installed, the first one being mobile.

 

 

Poster celebrationg the 20-  year of partnership between BNP and Roland-Garros, 1993 - BNP Paribas Historical Archives

Poster celebrationg the 20- year of partnership between BNP and Roland-Garros, 1993 – BNP Paribas Historical Archives

 

Great commitment

Roland-Garros, one of the four tournaments of the Grand Slam, increased its reputation and received world media coverage. BNP, then BNP Paribas in 2000, pursued its partnership loyally. In 2015, the group was the “official sponsor” for the 42nd year. But the connection with tennis has gone deeper and now extends to amateur tennis, disabled sports and tournaments for youngsters. As well as its partnership with Roland-Garros, BNP Paribas entered into partnerships with major competitions like the Bercy Open in 1993 which thereafter became the BNP Paribas Masters, then the Davis Cup in 2001. The group supports numerous competitions abroad – the Fed Cup, the BNP Paribas Open in Indian Wells and the Internazionali BNL d’Italia via the Italian subsidiary BNL

 

Roland-Garros poster of BNP paribas Group, 2000 - BNP Paribas Historical archives

Roland-Garros poster of BNP paribas Group, 2000 – BNP Paribas Historical archives

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Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

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Fermer Welcome to

Well of History

Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
Jean Lemierre Jean Lemierre,
Chairman
of BNP Paribas