When BNP is committed to the environmment…The partnership with the animated series “SOS Polluards”

1990-1991

Invitation for the press conference of the 4th september 1990 - BNP Paribas Historical Archives


In 1990, SOS Polluards, a new children’s programme for 6-12 year olds, was launched worlwide to raise children’s awareness of environmental protection. It was broadcast in more than 30 countries, including France, Canada, the co-produced of the series, Italy and United Kingdom.  In France, it was broadcast by Antenne 2, a French national TV channel. An information campaign was launched under the aegis of the Ministry of the Environment which was created in 1971  and the Ministry of National Education, in partnership with the BNP.

 

SOS Polluards, a cartoon to raise awareness among young people Polluards

In 1990, an animated series of 52 episodes was launched on Antenne 2: SOS Polluards. The aim of this series was to spread a message about environmental protection to the youngest. It features small characters, the Touftoufs, who live in harmony on a preserved island until the day the Polluards arrive on the island with their boat, the Carbonic, to recover the coral of youth. Each episode focuses on a specific theme (eliminating toxic waste, protecting endangered species, saving forests, etc.).

 

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

Picture of the cartoon "SOS Polluards", 1990 - BNP Paribas Historical Archives , reference 57AH145.

A national information campaign in partnership with BNP

This series was accompanied by a national information campaign including :

  •  A competition: At the end of each weekly episode, the children can answer a question either via Minitel or via bulletins insert in the Télépoche magazine. The participants can win a stay in one of the French National Parks, created in 1960 to protect the local fauna and flora;

 

Visuals of the SOS Polluards cartoon, 1990 - BNP Paribas Historical Archives, reference 57AH145.

Visuals of the SOS Polluards cartoon, 1990 – BNP Paribas Historical Archives, reference 57AH145.

 

  • A guide to the environment, SOS Polluard: 150,000 copies distributed in September 1990 to CM1-CM2 classes, the regional delegations of the Ministry of the Environment and BNP branches;
  • The development of projects for the protection of nature at the local level (school, town, etc.).

This national campaign is part of a collective awareness of the fundamental need to preserve our environment and the species it shelters. In 1987, the Brundtland report established the principle of sustainable development, the idea of which is to make the economic, social and ecological aspects of life liveable, viable and equitable. The SOS Polluards programme is based on this concept, as the Touftoufs seek to preserve this balance of life that is constantly under threat. This awareness can be observed in industrial companies, particularly in the management and treatment of industrial waste, as shown in a report by Jean-René Fourtou (CEO of Rhône-Poulenc) for a mission of the Ministry of Industry and Foreign Trade in 1991.

This reinforces the feeling of taking care of our environment, regardless of our level of involvement.
BNP is not new to raising young people’s awareness of the need to protect nature, having already sponsored a competition with the World Wildlife Fund (WWF) in 1987. BNP has therefore developed an image as a socially responsible bank, which it is reinforcing through this new operation by becoming its main partner. It is expanding its communication and awareness-raising strategy for the environment by taking advantage of important levers:

  • It has a dense network of branches allowing the distribution of the environmental guide, posters and figurines;
  • It contributes to the financing of local projects (financing of 5,000 to 10,000 Francs): 30,000 classes of CM1-CM2 participate in these projects and each financed project appears during a sequence on the “Infos SOS Polluards” channel;
  • It relies on the TV (Télépoche magazine) and children’s press (Journal de Mickey) as well as on the organisation of two press conferences on key dates: in June 1990 as part of the European Environment Days and in September 1990 at the start of the school year.
  • It already had a strong image with the public, particularly in its partnership with Roland Garros, as the advertising sequence for the announcement and de-announcement of the cartoon shows.

 

 Extrait du storyboard de la séquence publicitaire, 1990 – Archives historiques BNP Paribas, cote 57AH145.

Extract  from the advertising sequence storyboard, 1990 – BNP Paribas Historcial Archives, cote 57AH145.

This campaign confirmed BNP’s reputation as a socially responsible bank that raises awareness among young people. In September 1991, BNP’s Communication and Advertising Department (DCP) prepared a report (file 57AH145) based on the results of the BVA and Barter studies. In the 6-10 age group, 7% watched the programme and 1% chose the bank as sponsor, while in the 10-12 age group, 3.8% watched SOS Polluards but 27% chose BNP as sponsor. This campaign also helps to unite the bank’s network, particularly through sponsorship of field actions. Today, the BNP Paribas Group is still concerned about environmental issues.

Since 2018, following the launch of the Act4nature initiative, BNP Paribas has strengthened its commitments to preserving biodiversity: training and awareness-raising for employees, financing of €250 million in start-ups involved in the ecological transition by 2025, €3 billion for biodiversity-friendly projects and €1 billion for the ecological transition of ships.

To go further :
BNP Paribas reaffirms its committment to help preserve biodiversity
Group’s biodiversity position
Our Corporate Social Responsibility

 

Close

Contact us / Send us a document

    This website has a cultural and historical purpose; it is not intended to deal with trade and banking relationship issues which will not be processed. See moreless

    If you have a document, a photo, a story about BNP Paribas history and want to share it, please do not hesitate to share it there.

    In transmitting this document, you certify to own it and to hold the property rights needed for their use. You authorize BNP Paribas to use it on the website Source of History.

    Thank you for indicate the origin of the documents and give us any information you consider relevant to its understanding.

    The personal data collected on this form is processed by BNP Paribas SA for processing. It allows us to provide a personalised answer to your requests (access to archives, research, information requests. Please note that fields identified by an asterisk (*) are mandatory.

    For more information on the processing of your personal data, you can access our Data Protection Notice.

    Close

    Suscribe to Well of History's newsletter

    The personal data collected from the Site are subject to data processing by BNP Paribas to enable access to and use of the functionalities offered by the Site www.histoire.bnpparibas.
    Pursuant to the French Data Protection Law No. 78-17 of 6 January 1978, you are entitled to access the data collected by BNP Paribas and to have it amended, updated or deleted, where such information is incorrect, incomplete or outdated. You can exercise this right by contacting: BNP Paribas – APAC TDC Val de Marne, TSA 30233- 94729 FONTENAY SOUS BOIS Cedex.

    Close

    Files download

    I undertake to make private use of the contents downloaded from the website

    OK
    Close

    You have added an item to your selection.

    You can find your saved contents in the “My space” section, which can be accessed at the top right of any page of the website.

    My space English A+ A-

    To find this content on your next visit, you need to create an account from this section, by clicking on:

    Fermer Welcome to

    Well of History

    Since 1822, history has made us a key player and a witness of transformations taking place in society and economy in Europe and around the world. We invite you to share in our story and explore our archives to learn more about our constantly changing world.
    Jean Lemierre Jean Lemierre,
    Chairman
    of BNP Paribas